Growth Product Leader · AI & Activation
I help SaaS teams turn signups into revenue through activation fixes, product-led growth, and AI products. Today I advise late-Seed to Series B founders through Just Fractional and lead growth for 10xTravel+ as 10x Travel's first Head of Product. Previously I cofounded Prodfolio and shipped it solo to 200+ PMs across 11 releases, and led Ora, Lavender's AI sales agent, from sales-led beta to PLG launch - cutting time-to-first-value from 6 hours to 12 minutes and generating $250K in 90 days.
Learn Fast, Build Better
Products evolve through iteration, testing, and adaptation. I prioritize progress and learning over perfection, embracing change as an opportunity to improve.
How I've solved product challenges
FeaturedDay Job · On the Goga · Wellness
Turned On the Goga's solo wellbeing challenges into a peer-powered growth loop. Shipped 'Share with a Coworker,' drove 299 new user activations, a 67% personalized email open rate, and a 68% engagement lift in the November launch cohort.
Day Job · Lavender · SaaS
Transformed Ora's 6-hour onboarding into 12 minutes, enabling a PLG transition that generated $250K in 90 days post-launch.
Side Project · Prodfolio · AI SaaS
Built and shipped end-to-end as a solo developer: 11 releases, 200+ PMs, and a clean wind-down when the model didn't scale.
Day Job · On the Goga · Seed B2B SaaS
82 HR teams went from support tickets to full autonomy. Self-serve user management drove a 92% activation improvement, 15,000 invitations in 4 weeks, and 25 hours saved per account per quarter.
My product management journey
Head of Product — 10x Travel
Oct 2026 - Present
10X Travel's first Head of Product, leading growth for our consumer subscription, 10xTravel+.
Founder & Product Advisor - PLG & Activation — Just Fractional
Mar 2025 - Present
I help late-Seed to Series B SaaS founders go from 'why are users leaving?' to a roadmap that drives retention, lifts LTV, and unlocks scalability.
Cofounder / Product Engineer — Prodfolio
Feb 2025 - Aug 2026
Built full-stack portfolio platform using AI assisted tooling. Grew to 200+ PMs building confidence through sharing their work.
Product Lead (Fractional) — Lavender
Apr 2025 - Jan 2026
Returned to Lavender to lead Ora, their AI sales agent, from sales-led beta to PLG launch. Cut time-to-first-value from 6 hours to 12 minutes and generated $250K in new revenue in 90 days.
Founding Product Lead — On the Goga
Aug 2024 - Mar 2025
First product hire. Transformed to product-led SaaS, increased activation 92% in Q4 and engagement 68% across $420K ARR accounts. Reduced CS time 25+ hours/quarter via self-service tools.
Founding PM + Head of CS (employee #7) — Lavender
Nov 2022 - Aug 2024
Owned product and CS as the first non-eng/sales hire. Led 0→1 redesign of core Chrome extension, unlocking $2.7M enterprise revenue and reducing B2C churn 50% across 100K+ users ($70K+ ARR recovered).
Customer Adoption Manager — Demio
Sep 2020 - May 2022
Managed 30 enterprise accounts with 100% retention. Reduced time-to-adoption 66% using Heap analytics. Identified $180K+ expansion opportunities, led pricing migration at 93% retention.
Three ways we can team up
I advise late-Seed to Series B SaaS founders on activation and retention: from 'why are users leaving?' to a roadmap that drives retention, lifts LTV, and unlocks scalability.
Book your product auditTailored product-led growth and AI workshops for founders, product teams, and startup incubators. I can shape the agenda around your biggest challenges or areas you want to focus on.
Plan a workshopKeynotes, panels, podcast guesting, and facilitated sessions on activation, product-led growth, building products with AI, a portfolio career, and entrepreneurship.
Book me to yapWhat colleagues and collaborators say about working with me
"I’ve worked closely with Meagan for over two years, and she’s a true product-led growth leader. She’s deeply hands-on with activation and PLG; owning experiments across onboarding, first-value moments, and feature discovery. Meagan designs clean A/B tests, sets clear hypotheses and success metrics…"
"Meagan was Lavender’s first non-sales, non-engineering hire and quickly became a go-to problem solver across Customer Success and Product. She brought a user-first mindset that refined our product development process, directly contributing to our first product redesign post-venture funding through u…"
"I had the privilege to connect with, interview, hire, and manage Meagan through her career at Demio. Meagan is a voracious learner, she's hungry to take on new challenges and excel in any responsibility that she is given. She has a customer-first mindset and is an advocate for creating the exception…"
"I worked alongside Meagan for over two years at Lavender, where she led Customer Success and Product Management. Meagan is one of the most customer-focused product leaders I've worked with—she doesn't just listen to customers, she gets in the weeds with them and uses that data to drive real decision…"
"Driving a product team in the right direction takes precise discernment, great communication, and confident decisiveness. In each of these ways, Meagan excels. As an engineering lead who worked in close partnership with Meagan as product lead, I was fortunate to work closely with her and have a go…"
"I've had the privilege of knowing Meagan in two capacities: as a guest on The Product Pivot and as an advisor to Prodfolio. In both contexts, she has consistently impressed me with her natural talent and genuine approach to everything she does. As a podcast host, Meagan is exceptional. She has a rar…"
Projects and contributions outside of my day job